It's probably the most innovative way of debuting an album in some time. There's been a spate, lead by Radiohead, over the last few years of giving music away for whatever the buyer is willing to pay, and artists in particular are always trying to come up with new ways of getting people in touch with their music and if possible to pay for it.
It was only a few years ago when MySpace was advocated as the solution to getting new music out and drumming up grass roots support. After a handful of massive boom and bust successes; Arctic Monkeys, Kate Nash and so on, it rapidly died. Then came the period of panic before artists started to take control of their own releases, objecting to a selfish and outdated business model from the industry.
The great thing about this film, and this event was that it falls into no categories. It's a lose amalgamation of almost all forms of music dissemination;
- Live performance
- Streaming live performance
- Playing recorded music
- leaked music